News for 'Building Brand'

'Our India centre is a hub for global innovation'

'Our India centre is a hub for global innovation'

Rediff.com8 Jan 2025

'Our business continues to roll out its strategy, the role of this GDTC continues to grow.'

The North-South Battle Gets Ugly

The North-South Battle Gets Ugly

Rediff.com20 Mar 2025

With its age-old fascination for education, southern states have done better than the North. Start-ups, IT hubs, and industry majors setting up shop have changed the face of the South. Nearly 79% of global offices set up by international conglomerates in India are in the South. Almost 46% of tech unicorns are from the South. The GDP per person in the South is 4.2 times higher than the North. None of these indicators can be ignored by any central government, whatever the political compulsions, notes Ramesh Menon.

World's top 10 brands

World's top 10 brands

Rediff.com10 Sep 2009

The business of building brands is a tough one. And no one knows it better than corporate majors. In today's ever-changing economy, entrepreneurs seek specialists' help to launch their products and create brands.

'Small finance banks need to build all product ranges'

'Small finance banks need to build all product ranges'

Rediff.com15 Mar 2024

'You cannot have only one product or one market or one customer segment.'

Construction of 2 nuke submarines okayed: Navy chief

Construction of 2 nuke submarines okayed: Navy chief

Rediff.com3 Dec 2024

The government has approved the construction of two indigenously designed nuclear attack submarines and is expected to ink contracts next month to procure 26 naval variant of Rafale jets and three Scorpene submarines, Navy Chief Admiral Dinesh Tripathi said on Monday.

Honda Motorcycle and Scooter launches Activa in electric avatar

Honda Motorcycle and Scooter launches Activa in electric avatar

Rediff.com27 Nov 2024

Honda Motorcycle and Scooter India (HMSI) on Wednesday forayed into the fast-growing domestic electric mobility market with the introduction of e-scooters, ACTIVA e: and QC1, with swappable and fixed batteries. With this, the Japanese two-wheeler maker will now be competing with other legacy players such as Bajaj Auto, Hero MotoCorp, TVS Group as well as pure EV players like Ather and Ola, who already have a good presence in the segment, which is growing at 34 per cent year-on-year.

'England's powerful squad will entertain in India'

'England's powerful squad will entertain in India'

Rediff.com21 Jan 2025

England coach Brendon McCullum, known for his aggressive 'Bazball' approach, has surprised everyone by promising a "watchful" style of cricket in the limited overs series against India. He also confirmed that captain Jos Buttler will focus solely on batting and won't be keeping wickets during the tour. The tour begins with the first of the five-match T20I series at Eden Gardens on Wednesday, followed by three one-day internationals. This ODI series serves as a dress rehearsal for both teams ahead of the ICC Champions Trophy, which will be held in Pakistan and Dubai from February 19.

Can Kirana Stores Beat The Q-Com Threat?

Can Kirana Stores Beat The Q-Com Threat?

Rediff.com30 Sep 2024

Indian kiranas are agile enough to face the q-com challenge, but it's going to be a tough fight, notes Ambi Parameswaran.

In non-cigarettes push, how ITC built more than 25 FMCG mother brands

In non-cigarettes push, how ITC built more than 25 FMCG mother brands

Rediff.com4 Jan 2024

A young couple sharing a laugh - in the living room over a Polish joke book, on the beach, in the rain - with the tagline, "Made for each other", hung from billboards at prominent street corners from the 1960s to the 1990s. It was a campaign for one of the largest selling cigarette brands in India, Wills (Navy Cut) from the ITC stable, that resonated with a generation of smokers and non-smokers alike till the curtains came down on tobacco advertising in 2004. As we prepare to welcome 2024, ITC has metamorphosed from a tobacco giant into a conglomerate straddling multiple large-sized businesses. In the mind space of Gen Z or millennials, the company represents a gamut of branded products - from frozen food (ITC Master Chef), noodles (YiPPee!), and cookies (Sunfeast) to snacks (Bingo!) and notebooks (Classmate), and so on and so forth.

Emami has built itself through acquisition, but...

Emami has built itself through acquisition, but...

Rediff.com8 Oct 2024

Two young men jostle in a rickshaw as it clatters along a narrow, bustling lane of North Kolkata, each with a leg dangling over the side of the vehicle, a bulging sack of cosmetics nestled between them. The protagonists here are the founders of Emami - Radhe Shyam Agarwal and Radhe Shyam Goenka - childhood friends who gave up cushy corporate jobs to build a fast-moving consumer goods (FMCG) company. From a 200-square-foot rented space on Muktaram Babu Street in North Kolkata, brand Emami stepped into the competitive world of FMCG 50 years back, armed with just three products: Vanishing cream, talcum powder, and cold cream.

Osamu Suzuki, the man who spurred India's auto industry is dead

Osamu Suzuki, the man who spurred India's auto industry is dead

Rediff.com27 Dec 2024

Osamu Suzuki, the man who took a risk and bet on India when no one else believed in having a viable automobile company in the country, has died at the age of 94, according to information shared by Japan's Suzuki Motor Corporation on Friday.

The Tribe Is Glamorous But Brutal

The Tribe Is Glamorous But Brutal

Rediff.com8 Oct 2024

The Kardashians serve as a blueprint for The Tribe's own journey, observes Shristi Sahoo.

Yogi holds cabinet meet at Maha Kumbh, takes holy dip at Sangam

Yogi holds cabinet meet at Maha Kumbh, takes holy dip at Sangam

Rediff.com22 Jan 2025

The Cabinet meeting and the holy dip comes on a day that marks the first anniversary of the consecration ceremony of the Ram temple in Ayodhya.

20 EV Launches In 2025

20 EV Launches In 2025

Rediff.com2 Jan 2025

Maruti Suzuki, Tata Motors, Mahindra & Mahindra, Hyundai and MG Motors are gearing up to introduce EVs in India.

Is This The Future Of Television?

Is This The Future Of Television?

Rediff.com4 Dec 2024

'If you are watching cricket and don't want to leave the screen, you could check the menu and order through Zomato (or any other app) from a small part of your screen. That is what we are working towards.'

TCS world's second most valuable IT brand, Infy fastest growing

TCS world's second most valuable IT brand, Infy fastest growing

Rediff.com27 Jan 2022

Infosys has emerged as the fastest growing IT services brand following 52 per cent brand value growth since last year and 80 per cent since 2020 to $12.8 billion, earning it third spot, the brand valuation consultancy said in its latest Global 500 IT Services Ranking report. TCS and Infosys have pushed IBM to fourth spot from second. IBM's brand value now stands at $10.6 billion, a decline of 34 per cent from last year and 50 per cent since 2020.

Honda-Nissan Merger: What About India?

Honda-Nissan Merger: What About India?

Rediff.com24 Dec 2024

Two Japanese auto giants, Honda and Nissan, are moving towards a potential merger, but it remains unclear how their Indian operations will be immediately impacted.

5 Workplace Changes You Will See in 2025

5 Workplace Changes You Will See in 2025

Rediff.com2 Jan 2025

Workplaces of 2025 will be defined by a deep focus on people-first values, inclusivity, and sustainable growth, foresees Sonica Aron, founder of Marching Sheep.

Criticism unfair! Don't write off SA in WTC final: ABD

Criticism unfair! Don't write off SA in WTC final: ABD

Rediff.com12 Jan 2025

AB de Villiers feels the criticism that has come South Africa's way is unwarranted and they have rather done well to reach the WTC final despite experiencing "so many changes" in the last three to five years.

How Indian Weddings Got So Big, Glitzy

How Indian Weddings Got So Big, Glitzy

Rediff.com20 Nov 2024

What was once a solemn Vedic ritual is today a celebration for the entire extended family. And why not? With families living in distant cities, even continents, weddings are seen as an occasion for cousins and uncles to congregate under one roof for two or three days, observes Ambi Parmeswaran.

'Congress' Biggest Mistake Was...'

'Congress' Biggest Mistake Was...'

Rediff.com13 Dec 2024

'...to think apna time aa gaya after the 2024 election.'

How to build a successful brand

How to build a successful brand

Rediff.com19 Apr 2006

Hopefully we'll win the World Cup with 'Pakistan' brand of cricket: Arthur

Hopefully we'll win the World Cup with 'Pakistan' brand of cricket: Arthur

Rediff.com5 Oct 2023

Pakistan team director Mickey Arthur feels the "boys" of 2019 batch have become grown up men four years later and promised an aggressive brand of cricket from them over the course of the ODI World Cup.

TCS plans big brand building exercise

TCS plans big brand building exercise

Rediff.com3 Mar 2006

Tata Consultancy Services, India's largest software exporter, will embark on a massive brand building exercise, starting early next fiscal and said it expects its joint venture subsidiary with Microsoft in China to be operational by June this year.

How BJP Uses Influencers To Win Over Voters

How BJP Uses Influencers To Win Over Voters

Rediff.com26 Feb 2024

'While other parties generally need support directly from their central leadership to get influencers or celebrities to endorse their party, the work of identifying and contacting such influencers has been decentralised to state and district level IT cells to get more engagement in the BJP.'

Hathiram Chaudhary: A Hero For Our Times

Hathiram Chaudhary: A Hero For Our Times

Rediff.com31 Jan 2025

We do not whistle for Hathiram Chaudhary. And yet the bond we feel towards him is spontaneous, almost effortless. This is because he shares something of our too-ideal dreams, our wry acceptance of our limitations, our useful frustrations, and our pointless sprints, explains Sreehari Nair.

The rise of the social media savvy Olympians

The rise of the social media savvy Olympians

Rediff.com22 Jul 2024

Athletes on the hunt for Olympic gold will also be chasing likes and follows on social media in Paris, as a battle for a coveted piece of viral fame kicks off at the Games.

MG Cyberster EV To Debut In India In January 2025

MG Cyberster EV To Debut In India In January 2025

Rediff.com3 Dec 2024

The Cyberster is currently sold in the UK for about Rs 63 lakh and is expected to be priced between Rs 65 lakh and Rs 70 lakhs.

Myntra to have $100-mn in-house brands

Myntra to have $100-mn in-house brands

Rediff.com5 Aug 2015

Myntra expects to reach $100-million annual revenue.

Parents, Equip Your Child For A Changing World

Parents, Equip Your Child For A Changing World

Rediff.com19 Dec 2024

'Make your child solve his/her problems on his/her own. Let the child see parenting as a partnership between you and your child.'

Apple Stores Will Up Brand Value Of Its Chosen Addresses

Apple Stores Will Up Brand Value Of Its Chosen Addresses

Rediff.com20 Apr 2023

'If they are taking marquee locations and, say, are paying 50 per cent higher rent, those locations will see a spurt in rates as well.'

Money laundering a big threat to online gaming and digital economy: Report

Money laundering a big threat to online gaming and digital economy: Report

Rediff.com24 Oct 2024

The fast-growing Indian online gaming sector is facing a significant threat from money laundering, necessitating urgent steps to ensure its sustained success and protect the country's robust digital economy, a report said on Thursday. The essential measures outlined in a report by the Digital India Foundation include forming a dedicated task force for illegal operators, creating a whitelist of legal operators, combating misleading advertisements, and incorporating principles of financial integrity and international cooperation.

This Mum Helps Women Return To Work

This Mum Helps Women Return To Work

Rediff.com3 Jan 2025

In two years, the start-up Overqualified Housewives has helped over 6,000 women across India find flexible-job roles across India from salaries ranging between Rs 8,000 to Rs 80,000, making them financially independent.

World Savings Day: Your Career Is Your BIGGEST Saving!

World Savings Day: Your Career Is Your BIGGEST Saving!

Rediff.com30 Oct 2024

The best way to achieve financial security isn't by cutting out every vada pav or limiting yourself to home-cooked meals; it's by making yourself indispensable at work, says Vatsal Ramaiya.

'The EV Market Is Hotting Up'

'The EV Market Is Hotting Up'

Rediff.com21 Sep 2024

'A lot of players such as Maruti and Hyundai are entering the market in the first and the second quarters of 2025.'

Indian smartphone brands reeling under Chinese onslaught

Indian smartphone brands reeling under Chinese onslaught

Rediff.com24 Jan 2022

The onslaught of Chinese mobile brands is virtually obliterating Indian brands, especially in terms of value. According to industry estimates based on excise and Custom duty trends, the value share of Indian brands (across smartphones and feature phones, operator phone sales - which is mostly Jio phones - and the value of phones smuggled into the country) has dropped to a mere 1.2 per cent in January-October 2021 compared to 25.4 per cent in the calendar year 2015. In the same period, the Chinese have established their domination, hitting a value share of 64.5 per cent, up from 17.8 per cent.

Reliance Brands in advanced talks to acquire Sephora's India rights

Reliance Brands in advanced talks to acquire Sephora's India rights

Rediff.com22 Sep 2022

Reliance Brands is in advance stage of talks to take over the India rights for premium makeup and beauty retail chain Sephora, from Arvind Fashions, according to two persons in the know. The Mukesh Ambani-led retail company is already in talks with developers to lease out stores for Sephora, said one of the above mentioned sources. While Reliance Brands was yet to answer Business Standard's query, an Arvind Fashions spokeperson, in an e-mailed response, said: "As per company policy, we do not comment on market rumours and speculation."

Honestly, Would You Wear These Outfits?

Honestly, Would You Wear These Outfits?

Rediff.com11 Oct 2024

Day Two of the FDCI X Lakme Fashion Week witnessed some crazy, out-of-the-box creations.

Madhuri Dixit's Top 10 Dance Offs

Madhuri Dixit's Top 10 Dance Offs

Rediff.com28 Oct 2024

Watching the dancing queen groove is such a satisfying experience that even a bad movie cannot come in its way.

TCS pips HDFC Bank to be most-valuable brand

TCS pips HDFC Bank to be most-valuable brand

Rediff.com15 Sep 2022

Tata Consultancy Services (TCS) is India's most-valuable brand in 2022 replacing HDFC Bank, which held the number one spot since 2014, according to Kantar BrandZ report on India's most-valuable brands. TCS was able to grab the top slot due to rising global demand for automation and digital transformation, following the pandemic. Indian brands have bounced back from the pandemic to increase their brand value by 35 per cent compound annual growth rate (CAGR) since 2020.